Lakmé joining PETA US

Lakme wont deport creature testing for their dazzler products photo - telugustop

Just in time for World Animal Day on 4 October, Lakmé – ranked the number one make-up brand in the country – is joining PETA US' Global Dazzler Without Bunnies programme, which certifies cosmetics, personal care, and household goods companies and brands that don't exam on animals. Lakmé, which is owned past Hindustan Unilever, will now feature the plan's PETA-approved bunny logo on its packaging.

"Non testing any of our products on animals is disquisitional to our values at Lakmé and is in line with Unilever's Positive Beauty vision," says Sumati Matti, head of innovations, Lakmé. "PETA'due south Beauty Without Bunnies program is recognized worldwide for its high-quality standards and rigor, and we are proud to exist a brand that is officially PETA-approved. With Lakmé'south range of high-performance and world-grade cosmetics, peel-care products, and dazzler salons, women can own their expect while knowing that the dazzler and safety from our products are from scientific alternatives to animate being testing."

Lakmé – spared ugly examination on animal for beauty products

"Cheers to Lakmé's compassion and conscientiousness, animals will be spared ugly tests for dazzler products," says PETA India science policy counselor, Dr Ankita Pandey. "PETA India is delighted that Lakmé and other kind companies on the Global Beauty Without Bunnies listing empower consumers to store according to their values."

PETA India – whose motto reads, in role, that "animals are non ours to experiment on" – notes that more than 5,400 companies around the world take banned all animal tests in favor of effective, modernistic, non-animal methods, thereby sparing animals painful and mortiferous tests in which substances are applied to their eyes and shaved skin, sprayed in their faces, or forced downward their throats. Because of the vast physiological differences between humans and the other animals used in these tests, the results are often misleading.

In India, following efforts by PETA India, testing cosmetics or their ingredients on animals was banned in 2014, as was the importation of fauna-tested cosmetics. In 2020, the regime released the Cosmetics Rules 2020, which include provisions to strengthen the ban on the importation of fauna-tested cosmetics. Nevertheless, to ensure they are not supporting brute testing, PETA India advises consumers to purchase only from companies listed as not testing on animals by PETA United states of america' Global Beauty Without Bunnies programme.

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Source: https://packagingsouthasia.com/supply-chain-function/design-marketing/lakme-joining-peta-us/

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